If you’re looking to generate new leads, bring in more customers, and get your brand noticed, trade shows are fantastic opportunities for doing so. At least 70 percent of companies that make appearances at trade shows see noticeable returns. That being said, simply participating in trade shows isn’t enough to pique prospects’ interest; companies must ensure their exhibits stand out enough to draw attention. They have to outshine all the other participants in their respective industries as well. Based on the latest reports, that’s getting increasingly difficult to do.
Still, setting yourself apart at a trade show isn’t impossible. With the right trade show display ideas, you can eclipse the competition and bring plenty of visitors to your booth. At this point, there are several ways to get your brand noticed and make the conversions you’re looking for. Take a look at some of the most effective.
Incorporate Virtual Reality
Virtual reality is an exciting prospect for consumers, which is one of the reasons incorporating it into a trade show exhibit is so effective. It draws in attendees and holds their attention. It’s also one of the interactive elements that are so important to consumers these days. You can use VR as part of your exhibit in numerous ways. For one, it can tell visitors more about your company and products. You can use it as part of your product launches or to create hype around upcoming events. You can also use it to bring the increasingly popular gamification element to your booth. Those are only a few of the possibilities.
Using Sustainable Materials
Using sustainable materials is also a great way to catch people’s attention and bolster your brand’s reputation. By some accounts, an estimated 75 percent of consumers now prefer to do business with companies that focus on sustainability. They’re willing to spend more for products from those companies as well. Studies also show that consumers are more likely to make emotional connections with businesses that emphasize sustainability. You can use recycled and recyclable materials in your exhibit as well as eco-friendly products like bamboo, cork, cotton, and linen. It’ll show attendees your company cares about the environment and the future.
Provide a Phone Charging Station
Another effective idea is to provide a phone charging station as part of your display. All trade show attendees are likely to have their phones with them, and there’s a good chance they’ll need to recharge at some point. Having a branded charging station in your booth will prompt visitors to stop by. They’ll linger while their phones charge, too, and they’ll probably check out your display while they’re there. They may even mention your company and share pictures of your exhibit on social media.
Making Your Trade Show Displays Stand Out
You’ll find that there are numerous ways to make your trade show exhibits stand out. Those listed here are only a few of the most effective. You can also draw in prospects and make conversions with touchscreen displays, photo booths, prize giveaways, competitions, snacks, and many other elements. No matter which ideas you use, be sure they dovetail with your brand and leave a lasting impression on visitors.
